Key Findings
Sunday, December 18th, 2005I thought this was interesting:
12-24 year olds would choose their MP3 player over traditional radio, according to a recent Bridge Ratings study.
Key findings:
- 85% of the total sample would choose their MP3 player over traditional radio as their
preferred option for music.
- There is a clear generational difference between 12-17 and 18-24 year olds.
- For music listening, the Internet is preferred over traditional radio.
- MP3 use far out-paces radio use.
- When given a choice between listening to music over the Internet or traditional radio stations, 54% prefer the Internet while 30% prefer radio. This preference is more pronounced among 18-24 year olds.
Maybe this just seems interesting because it effects me more. I guess I’ll have to ebay my old 8-Track player
Myself? I can’t remember the last time I actually listened to the radio…I’m not in the car much. The sad thing, I find out who is popular at the time by the guests on The Tonight Show… then right after that I get sick to my stomach thinking "What the hell is THIS doing on National TV?" Not every singing guest on the Tonight Show or SNL is bad, but 80% seem leave me completely confused that someone is actually buying their crap.
I’m off to play Hockey tonight….joy!
Oh..one last Key Finding:
-
The study didn’t mention people over the age of 24 (so I guess those people are not important?).

preferred option for music. 






