The Bob Gentry Journal

September 2, 2005

Unique Visitors is Da Shit

Filed under: Uncategorized — Bob Gentry @ 6:18 pm

A Juggler gave me the skinny on how to read the numbers in the last post:

Your last post says “you’re all ears“… so here goes… here’s my guess at what those numbers mean:

Unique Visitors: number of actual different people that have seen your site. So, if I go there, and go there again and again, it’ll only count me once.
Number of Visits: I guess this counts how many times your unique visitors have actually “visited”… so if I go there and surf around your site, it’ll only count me once… then maybe it has some logic where if enough time has passed, then I go back, it’ll say “okay, that’s a new ‘visit’ and I’ll count that time again.”
Pages: I’m gunna guess that means the number of pages that have been viewed, by anybody, even repeated refreshes of the same page by a unique visitor on any visit. So, if I refresh your index page, it’ll count that again.
Hits: Any type of hit to your site at all… like maybe it even counts every little graphic downloaded. Each one is a separate request by your web browser to the
server, so it’s counted as a “hit to the server”. So, you could inflate this number by sticking 1000 little graphics all over the place on your main page. But people know this, that’s why “Hits” is never a good advertising point.
Unique Visitors is Da Shit. The more DIFFERENT people
you have visiting, the better. Also, a measure of your site’s “stickiness” can be measured by “number of visits” because now you know those unique visitors are repeat customers. I’d say nobody should care about “pages” or “hits”… It’s all about the unique visitors and number of visits.

And so, just in case anyone was wondering …I figured I’d post the info :) Thanks Juggler ;)

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